As Denmark’s largest importer and dealer, Semler would like to have their cars presented professionally in their online room, so that their brands looked just as good in their online showroom as in their physical stores.
All departments of their business held meetings every year on how to improve the pictures of their cars, they were bought expensive equipment in the form of SLR cameras and light equipment but they never got the pictures they wanted of their cars plus they wanted to start taking videos of their cars.
Semler was looking for an innovation solution that was easy to integrate into their business and routines.