Pedersen & Nielsen is one of Jutland's largest car dealers

Their challenge:

Pedersen & Nielsen did not think their cars were presented professionally in their digital showroom

The pictures of their cars were taken from different angles in all their departments as they do not look so professional and did not reflect what Pedersen & Nielsen stood for, and it gave interested car buyers a bad first impression of their online business

Their second challenge was that they could not find that way to get their salespeople to take identical pictures of all their cars across their 6 departments

The solution

They got all the vendors to download the Carswip app

They had 10 custom guide ‘frames’ set up in the app which helps and ensure that all pictures through the app are always taken at the same angle, height and distance

They can now send videos and photos directly to their customers, giving their customers exactly what they want to see on the car they are interested in.

Before and after

Carswip edits and optimize their pictures so that all their 6 departments have the same background and logos. That way, they would not have to think about space or disturbances in the background.


They were integrated with the Carswip upload robot which allows them to 100% automatically upload all photos and videos directly from the app to the car in DMS

Had their cars presented professionally in their digital showroom and at all online car platforms, marketplaces and social media

Forbedret deres ‘time to market’ med 3 dage i gennemsnit på tværs af alle afdelinger som sparer dem op imod 1.2 mio kr om året

Had time savings of 50% of the normal image and video process on each car

Increased conversion and had lower storage time on their cars

Got a complete overview of which cars have photos and videos

All photos and videos stored online in the cloud via the Carswip web app, so they can always download and reuse photos and videos for your cars in the future