British Motor Group (BMG)

British Motor Group is an exclusive dealer of the two British car brands Jaguar and Land Rover

Their challenge:

British MotorGroup did not have a great spot to take pictures and videos at their location which meant that they could not present their cars as professionally online as in their physical store. They knew that if they had to present their exclusive brand, the pictures would have to appear at least as good in their online showroom as in offline business to win the market, but they could not get the pictures you wanted, and therefore sought a complete presentation solution for their brands.

The Solution

They got all the vendors to download the Carswip app

Carswip image editing of their cars so that all their 6 departments have the same background and logos. That way, they would not have to think about space or disturbances in the background. Now they can take the pictures where they want and which fit into their working day.

They got 8 custom guide ‘frames’ set up in the app which helps and ensure that all salespeople who take pictures through the app are always taken at the same angle, height and distance.

They can now send videos and photos directly to their customers, giving their customers exactly what they want to see on the car they are interested in.

They were integrated with the Carswip upload robot which allows them to 100% automatically upload all photos and videos directly from the app to the car in the DMS

Carswip photo editing their cars so that all their 6 departments share the same background and logos. 

Had their cars presented professionally in their digital showroom and at all online car platforms, marketplaces and social media

Time savings of 40% compared to the normal image and video process on each car

Increased their conversion and got lower storage time on their cars

Got a complete overview of which cars have photos and videos

All photos and videos stored online in the cloud via the Carswip web app, so they can always download and reuse photos and videos for your cars in the future