Bayern AutoGroup is Denmark’s largest BMW dealer and is part of the NCG Group, which owns Bayern AutoGroup, Terminalen and British Motor Group, and all use Carswip.
Their challenge:
Bayern AutoGroup used professional photographers before switching to Carswip.
Their challenge was that their cars did not come online fast enough because the photographer only came once a week and took pictures of their cars, so that would take at least 3 days from the car was ready from preparation until pictures were taken and the car was announced online.
Therefore, they would find a solution that could improve their ‘time to market’
The solution
They implemented the Carswip app in all departments so that all salespeople could take pictures of the cars so that it fit into their workflow
Carswip image editing service of their cars, so all their departments the same background and logos. That way, they would not have to think about space or what was in the background, now they can take the pictures where they want and which fit into their working day.
They had 6 custom guide frames set up in the app which helps and ensure that all salespeople can take pictures of cars, that all pictures taken through the app are taken at the same angle, height and distance
They can now send videos and photos directly to their customers, giving their customers exactly what they want to see on the car they are interested in.
They were integrated with the Carswip upload robot which allows them to 100% automatically upload all photos and videos directly from the app to the car in their DMS.
Before and after
Carswip image edits and optimize their pictures so that all their 6 departments have the same background and logos. That way, they would not have to think about space or disturbances in the background, now they can take the pictures where they want and which fit into their working day
Improved their 'time to market' with 3 days on average across all departments that save up to 1.8 million kr per year
Saving time of 3 days on average per car of the normal image and video process on each car compared to a professional photographer
Increased their conversion and got lower layover time on their cars
Got a complete overview of which cars have photos and videos
All photos and videos stored online in the cloud via the Carswip web app, so they can always download and reuse photos and videos for your cars in the future